NES Professor, Academic Director of the "Economics and Data Science" NES and Yandex Joint Program Daria Dzyabura took part in the largest in Russia, CIS and Eastern Europe conference on marketing analytics Matemarketing'21. She presented her joint with Renana Perez (The Hebrew University) and NES student Irina Yakovetskaya (BAE'2022) research “Data Driven Graphic Design: The Role of Color Composition in Brand Image”.