A 36 mid-career faculty will convene for a January 3rd – January 6th retreat in Charleston, South Carolina. NES Professor Daria Dzyabura will take part in the conference 2023 MSI Scholars among them, she had previously received award the Marketing Science Institute Young…
On December 16-17, Harvard Business School will hold a 2022…
NES Professor, Academic Director of the "Economics and Data Science" NES and Yandex Joint Program Daria Dzyabura took part in the largest in Russia, CIS and Eastern Europe conference on marketing analytics Matemarketing'21. She presented her joint with Renana Perez (The Hebrew University) and NES student Irina Yakovetskaya (BAE'2022) research “Data Driven Graphic Design: The Role of Color Composition in Brand Image”.
NES Rector Ruben Enikolopov basing on the recommendations of NES International Advisory Board approved the promotion of the Academic Director of NES and Yandex joint program “Economics and Data Science”, NES professor Daria Dzyabura to the position of Full Professor.
Daria Dzyabura
VTimes and the New Economic School have launched the "Economics Out Loud" series of podcasts. The project features NES professors discussing the most important economic, social, and political issues of the day worldwide. The conversations are followed by insights from financial executives, entrepreneurs and government officials.
The series includes 12 podcasts in Russian with three episodes available in English. They look at how the Internet…
NES professor Daria Dzyabura, together with her co-author Renana Perez (The Hebrew University), presented their joint research paper "Visual Elicitation of Brand Perception" at the Journal of Marketing Webinar for Marketing Professionals. In their presentation, the speakers told about the new Brand Visual Elicitation Platform (B-VEP), which allows firms to collect online collages of images that consumers…
On November 30 NES Professor Daria Dzyabura participated in the open online academic seminar focusing on topics related to quantitative marketing, where she presented a research “Leveraging the Power of Images in Managing Product Return Rates
Science X: "Consumer-created social media visuals capture consumer brand perceptions." Research by Daria Dzyabura