A 36 mid-career faculty will convene for a January 3rd – January 6th retreat in Charleston, South Carolina. NES Professor Daria Dzyabura will take part in the conference 2023 MSI Scholars among them, she had previously received award the Marketing Science Institute Young Scholars 2019 prize.
The MSI initiative was developed to recognize excellence in marketing scholarship, develop a cohort across marketing disciplines, and strengthen ties between scholars and MSI. The call for applications to the 2023 Scholars Conference drew 72 highly qualified applications.
Executive Director John Lynch said: “The MSI Scholars are among the most prominent marketing scholars in the world. We look forward to working with them to set the agenda for the field and to advance collaborations of our academic and industry members to solve the most pressing problems facing marketers today.”
The alumni of Young Scholars now number nearly 300; these academic leaders are teaching and conducting research in the top universities around the world, impacting marketing practice and theory in new and creative ways.
A division of the Advertising Research Foundation, MSI is a non-profit member organization, has been at the forefront of marketing science and research since 1961. MSI brings together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.